Benefits we provide clients:
With 110K panel members in Moscow alone we can target any customer profile
You can have any group — “moms with kids 0-24”, “adult smokers of Brand A”, “WPM buyers of juices”, “P4W buyers of Brand X who shop at Chain A”, “dishwasher owners”, etc. — easily. Online panel is provided by our partner, Tiburon Research.
Full coverage
Respondent locations are mapped; you can trust that we cover representative sample of the customer base. Live status is provided on a dashboard as with any CAWI survey.
Real-world results
On CLTs you might get unrealistic results. We experienced this with “3-in-1 instant coffee” we tested — it received stellar results on CLT where it was prepared “by the book”, but failed after launch as consumers used it with twice much boiling water than we anticipated. With our approach respondents decide where and when they consume the product.
No capacity issues — run multiple tests at once
We are not limited by capacity of few central locations or number of available interviewers. We can handle dozens of tests at once.
Short lead time — no advance booking of central locations is needed
Tests can be booked with little advance time. Pre-recruitment starts immediately.
We can implement any product testing protocol
We can replicate any protocol — all types of scales, any questionnaire flow. Based on the client commitment we will automate the process for full “turn-key” deployment.
We use unique QR codes to track each sample
To ensure that the respondent consumed the right product at the right moment of the interview, we ask to scan QR-code with their mobile device. Respondent won’t proceed if no valid code is presented.
Samples are delivered in thermal bags with frozen gel packs
Dairy and beer products, cosmetics and other temperature-sensitive samples are delivered in insulated thermal bags with special disposable cooling gel packs. We don’t use reusable plastic cold packs for food safety reasons.
Our thermal bags are branded and serve as incentive
We use cute branded bags that can be re-used by the respondent as lunch bags — and help us recruit new participants with “snowball effect”.
Food safety is a top priority
We comply with GOST R ISO 22000-2007 and implemented HACCP manual to ensure food safety of all samples we process and ship.
We are "mobile-first"
We enjoy all the benefits of working with connected respondents. We can leverage it by asking them to record short videos, do pantry checks if needed, support their open-ended responses with photo comments, and more.
